ADOTAS — The Weather Channel Interactive (TWCi), Inc. and Gigya, Inc. recently announced a partnership to create a weather-related widget. Billed as a “news/breaking weather widget,” the application’s strength lies in its accessibility, as it will be easily adaptable for profile pages on social networking sites, blogs and personal Web pages. Gigya, a widget distribution network, will design the widget to follow up-to-the-minute news and weather patterns, which could prove especially useful in terms of conditions like flooding, winter weather and tropical storms.
Said Morgan Harris, vice president of creative services at Gigya: “Our goal was to quickly deliver a user-friendly and full-featured widget so that people can get critical weather information wherever they spend their time online.”
Aside from the option of including the widget on their personal pages, individuals may also participate by uploading their own video reports as “Weather Warriors.” The Weather Channel may choose to air some of this footage on their network or online.
Cameron Clayton, TWCi’s vice president of business development, elaborated on the company’s desire to embrace this widget as another viable medium for delivering the news. “At The Weather Channel we strive to protect and inform, using every appropriate platform to communicate severe weather information,” Clayton said. “This new widget will give us another means of communicating vital, up-to-date news and weather information…hopefully making for a better informed public.”
TWCi owns a number of Web sites, including weather.com, the site for The Weather Channel, which more than 38 million different people access each month. This widget marks one more step in their media expansion, as they already offer users Desktop Weather and video, messaging and downloads for cell phones. Gigya reaches more 150 million people monthly. Gigya’s clients include MTV, Toyota, Wal-Mart and Levi’s.