THE NEXT GENERATION OF BEHAVORIAL TARGETING HOSTED BY CADM AND QINTERACTIVE
Description: Chicago Association of Direct marketing presents a Special Breakfast Event: “The Next Generation of Behavioral Targeting”. Current “behavioral” targeting is little more than contextual targeting—presenting ads based on sites a consumer visits or retargeting consumers who saw a particular ad before. To truly live up to its promise, behavioral targeting should be based on much more, including actual transactional behavior, both online and offline—taking advantage of an offer or making a purchase—and should factor in demographic data for the most complete picture of each individual consumer. This allows us to predict behavior – the “holy grail” of every marketer.
Contact:George Buckley (312) 849-2236 email@example.com