Sportgenic Scores $10M Series B; To Expand Sales Force
ADOTAS – Digital media/tech company Sportgenic just closed a $10 million round of Series B financing led by Adams Street Partners. Alsop Louie Partners, KPG Ventures, and Greycroft Partners, all of which participated in Sportgenic’s Series A funding, also invested in the new round. Sportgenic will use the funding to invest in its ad network technology and expand its sales force to meet increased demand from sports marketers and publishers.
Sportgenic launched in 2005 is has grown into one of the world’s largest sports ad networks. The company works with about 350 publisher sites and such brands as AT&T, Mountain Dew, Secret and Saturn.
Separately, Sportgenic hired Kevin Granath as senior vice president of sales. Granath will help cultivate relationships between the company’s national and international advertiser base and its stable of more than 350 participatory sports sites. Granath, who most recently served as vice president of business development for IPG’s Ansible Mobile, has devoted the majority of his career to sports media.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Reader Favorites
Classifieds
Recent Comments
- Edward: Ivan, I appreciate your post. I think we do a good job, especially in our
- Ivan: I'm getting tired of all these negative articles. Why not focus on how to make
- Sid Blair: I was laid off several months ago from my agency and while I haven't found
- Hudey: This article doesn't mention our technology, but it's as if this article was written about
