Sportgenic Scores $10M Series B; To Expand Sales Force
ADOTAS – Digital media/tech company Sportgenic just closed a $10 million round of Series B financing led by Adams Street Partners. Alsop Louie Partners, KPG Ventures, and Greycroft Partners, all of which participated in Sportgenic’s Series A funding, also invested in the new round. Sportgenic will use the funding to invest in its ad network technology and expand its sales force to meet increased demand from sports marketers and publishers.
Sportgenic launched in 2005 is has grown into one of the world’s largest sports ad networks. The company works with about 350 publisher sites and such brands as AT&T, Mountain Dew, Secret and Saturn.
Separately, Sportgenic hired Kevin Granath as senior vice president of sales. Granath will help cultivate relationships between the company’s national and international advertiser base and its stable of more than 350 participatory sports sites. Granath, who most recently served as vice president of business development for IPG’s Ansible Mobile, has devoted the majority of his career to sports media.
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