Revenue Science Unveils Behavioral Targeting Solution
ADOTAS – Targeted ad solutions shop Revenue Science today unveiled Behavioral Targeting Solution for Advertisers – a product designed with agencies and interactive advertisers in mind.
While advertisers already have access to reams of user data, Revenue Science said its solution provides them with a simple, scalable, flexible and secure way to collect, organize and utilize that data. The solution leverages Revenue Science’s behavioral engine to create sophisticated consumer behavior profiles, then uses this data to deliver relevant messaging across the Revenue Science Targeting Marketplace which consists of over 10,000 Web sites. Advertisers may also tap into aggregated data Revenue Science has gleaned from multiple sources to create even more robust audience segments. They can also readily build their own private networks with synergistic advertisers in a secure and exclusive environment.
“The technology we’ve developed allows users to search billions of behaviors in one day,” Jeff Hirsch, Revenue Science’s CEO, told ADOTAS. “This meets advertisers and publishers’ needs by enabling them to customize audiences, learn new information about their current audiences and adjust their campaigns accordingly.”
The Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique Internet users, and makes them accessible to advertisers and publishers to connect with an engaged audience. Clients include Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com and Wall Street Journal Digital.
Article Sponsor
More News
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
