Revenue Science Unveils Behavioral Targeting Solution
ADOTAS – Targeted ad solutions shop Revenue Science today unveiled Behavioral Targeting Solution for Advertisers – a product designed with agencies and interactive advertisers in mind.
While advertisers already have access to reams of user data, Revenue Science said its solution provides them with a simple, scalable, flexible and secure way to collect, organize and utilize that data. The solution leverages Revenue Science’s behavioral engine to create sophisticated consumer behavior profiles, then uses this data to deliver relevant messaging across the Revenue Science Targeting Marketplace which consists of over 10,000 Web sites. Advertisers may also tap into aggregated data Revenue Science has gleaned from multiple sources to create even more robust audience segments. They can also readily build their own private networks with synergistic advertisers in a secure and exclusive environment.
“The technology we’ve developed allows users to search billions of behaviors in one day,” Jeff Hirsch, Revenue Science’s CEO, told ADOTAS. “This meets advertisers and publishers’ needs by enabling them to customize audiences, learn new information about their current audiences and adjust their campaigns accordingly.”
The Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120 million unique Internet users, and makes them accessible to advertisers and publishers to connect with an engaged audience. Clients include Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com and Wall Street Journal Digital.
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