Report: Display Down 6% Year-Over-Year


brand_keyworkds_small.jpgADOTAS – Uh-oh. Looks like Wall Street’s woes may affect online advertising after all — they already have in the first two quarters of this year. Nielsen Online has just released a report noting a 27% decline in display advertising spending by financial companies (no shocker there) … which led to a 6% year-over-year decrease in display spend overall in the first two quarters of 2008.

(The public services sector didn’t help either – while traditionally a smaller advertising segment, the decrease in spend of 38% had an impact on the overall dip).

Display impressions plummeted by 9% year-over-year. However, when paid search was factored into the equation, Nielsen projected that overall online advertising spending went up 11% during the first two quarters of this year.

And some sectors were extremely healthy, most notably, entertainment, where ad spend increased 47% year-over-year, and automotive, where ad spend increased 45%.


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