Report: Display Down 6% Year-Over-Year
ADOTAS – Uh-oh. Looks like Wall Street’s woes may affect online advertising after all — they already have in the first two quarters of this year. Nielsen Online has just released a report noting a 27% decline in display advertising spending by financial companies (no shocker there) … which led to a 6% year-over-year decrease in display spend overall in the first two quarters of 2008.
(The public services sector didn’t help either – while traditionally a smaller advertising segment, the decrease in spend of 38% had an impact on the overall dip).
Display impressions plummeted by 9% year-over-year. However, when paid search was factored into the equation, Nielsen projected that overall online advertising spending went up 11% during the first two quarters of this year.
And some sectors were extremely healthy, most notably, entertainment, where ad spend increased 47% year-over-year, and automotive, where ad spend increased 45%.
Reader Comments.
- Pingback from Online Display Ads Down 6%
- Pingback from Financial Slump Impacting Display Advertising
Leave a Comment
Article Sponsor
More News
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Reader Favorites
Classifieds
Recent Comments
- Edward: Ivan, I appreciate your post. I think we do a good job, especially in our
- Ivan: I'm getting tired of all these negative articles. Why not focus on how to make
- Sid Blair: I was laid off several months ago from my agency and while I haven't found
- Hudey: This article doesn't mention our technology, but it's as if this article was written about
