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Pontiflex Launches Free CPL Ad Program

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Sep 16, 2008 

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Kathleen  |

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Pontiflex Launches Free CPL Ad Program

ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL pricing model and buy brand-specific marketing leads from the entire market.

Users will pay only for qualified leads — not for clicks and impressions that might never convert — and increase returns on marketing dollar, Pontiflex said.

Marketers and agencies can log on to the Pontiflex AdLeads Web interface to automate every step of online advertising. They can:
– Find publishers based on campaign goals
– Set up transparent CPL campaigns in less than 15 minutes
– Create display creative and run it on a CPL pricing model
– Traffic creative to publishers and approve tests
– Optimize campaigns in real-time
– Pay only for leads from interested consumers

“By being able to pay only for qualified leads and not for clicks or impressions, a cost-per-lead pricing model makes complete sense for advertisers,” said Kurt Homfelt, president and CEO of Dunhill Vacations, a growing Web site in the travel category. “Transparency is critical. Leads from Pontiflex have vastly outperformed any CPM and CPC campaigns that we have tested.”

“CPL advertising was always more cost-effective than online banner and search advertising,” said Zephrin Lasker, CEO & co-founder Pontiflex. “But banner and search campaigns offered marketers and agencies the advantage of being able to centralize campaign management, which is great, especially for marketers with limited resources. With today’s announcement marketers and agencies can run cost-effective CPL campaigns as easily as they would a search campaign.”

Pontiflex was founded in February. It raised $2.5 million in Series A funding in April from leading venture capital funds New Atlantic Ventures and Greenhill SAVP.

Tags: cost-per-lead, cpl, direct-response-advertising, display-advertising, Google, internet-advertising-news, internet-marketing-advertising, online-lead-generation, Pontiflex and search-engine-advertising

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