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PointRoll, USA Today Roll Out Ads for iPhone

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Sep 11, 2008 

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Kathleen  |

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PointRoll, USA Today Roll Out Ads for iPhone

ADOTAS – Rich-media advertising gurus PointRoll have partnered with USA Today to premier the first expandable, rich media ad units created for the iPhone, PointRoll said.

The product was initially launched on USA Today’s mobile site. It features both the Ford campaign for the all-new 2009 Ford Flex and NBC Universal’s Focus Features campaign for the Coen brother’s new movie, “Burn After Reading,” starring George Clooney, Frances McDormand, John Malkovich, Tilda Swinton and Brad Pitt.

“The new Ford Flex marketing campaign is all about engaging consumers in the most relevant and technologically advanced way possible. Mobile is the most interactive way of engaging potential and existing customers, and we are excited to provide wireless devices with the same rich media advertising capabilities that we currently use online,” said Ford communications manager, Usha Raghavachari. “Our key focus is to give our audiences relevant information to help them choose their next vehicle and this technology helps us take this to the next dimension.”

The expandable ads offer video click-to-play, coupon downloads, integrated mapping technology directly linked to Google Maps, user-initiated click-to-call and more. Marketers will be able to track interaction rates, brand time, and other key measures of activity.

“The launch of our new iPhone solution is a great opportunity to showcase PointRoll’s innovation, by extending user-initiated rich media advertising to a new environment,” said Max Mead, vice president, business development and strategy, for PointRoll. “We’ve fine tuned our advertising technologies to enable agencies and marketers from leading brands to create personalized and original interactive campaigns on web pages viewed on the iPhone.”

PointRoll is a wholly owned subsidiary of Gannett Co.

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