PARAGON MEDIA: MEDIA PLANNING & BUYING SEMINAR — 9/10/08
PARAGON MEDIA: MEDIA PLANNING & BUYING SEMINAR
Date: 09/10/08
Location: Atlanta Buckhead Hotel — Atlanta
Description: This 4-module program (each a half-day, for which you can sign up individually) for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms & concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected & purchased.
Website: www.paragonmedia.com
Contact: Peggy Yervanian 973-748-6970 pyervanian@paragonmedia.com
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