Pangea Media Expands Network With LaughNetwork Buy
ADOTAS – Online quiz leader Pangea Media has purchased humor, quiz and casual entertainment shop LaughNetwork. Financial details were not disclosed.
This acquisition enables Pangea to expand into new verticals and also offers its users a more diverse range of interactive content through LaughNetwork’s sites, including Funnies.com, YourSpaceIsBest, HopelessRomantic.com and others. More than 300,000 visitors access LaughNetwork sites each day resulting in more than 1.5 million page views.
In addition to growing its user base, the LaughNetwork buy will give interactive advertisers a gaggle of new options.
“The LaughNetwork acquisition is part of Pangea Media’s strategy to provide our user base with premium content that is entertaining and engaging,” said Seth Lieberman, CEO of Pangea Media. “It also enables Pangea Media to provide marketers with high-quality traffic across a diverse range of content verticals resulting in more effective advertising and marketing campaigns.”
Pangea Media’s network of quiz and casual entertainment Web sites includes QuizRocket.com and Quibblo.com. Through this network, Pangea Media enables users to take and/or create quizzes and quiz-based content and offers technologies that publishers can use to embed quiz-related content on their own sites. The sites offers users an interactive experience while providing marketers with a mechanism for wrapping brand messages around content that is meaningful to their target consumer.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
- John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
- Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
- Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers
