NBC, Greystripe To Distribute Ad-Supported Games for Mobile Sites
ADOTAS – NBC Universal has teamed up with Greystripe, a distributor of ad-supported mobile games and apps, to distribute more than 900 free games through NBC mobile and online properties. Greystripe will also distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their 100 distribution partners.
Greystripe enables NBCU to expand its offering of free, ad-supported mobile content, helping drive traffic and repeat visits to its mobile Web sites. Greystripe’s ad-supported games will also offer advertisers an opportunity to reach consumers with highly engaging, measurable in-game ads.
“NBCU has made a strategic commitment to offer the highest quality mobile content and cutting edge distribution models,” said Salil Dalvi, senior vice president, Mobile Platform Development, NBC Universal Digital Distribution. “We are pleased to partner with Greystripe, as they allow NBCU to expand our gaming and ad sales efforts.”
Greystripe recently announced that it has broadened its distribution reach to the iPhone platform, and is currently offering 900+ ad-supported games and applications from 120 publishers which has led to 90 million downloads.
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