MIVA Gussies Up PPC Ad Platform
ADOTAS – Digital advertising network MIVA Media is set to launch a new online advertising platform. It has been designed to replace MIVA’s legacy pay-per-click system with enhanced features and extended offerings.
The new platform offers broader range of online advertising and marketing formats. Once rolled-out, the new platform will provide a complete one-stop solution for publishers looking to monetize their Web properties and advertisers looking to run branding, customer action and retention campaigns online, the company reports.
The platform will be rolled out in phases with the first release in the fourth quarter of this year. The first phase beta release is expected to be followed in 2009 with a second phase release that should see the introduction of a suite of new online ad formats and additional new features.
MIVA Media is a contextual PPC ad network focused on key vertical sectors. MIVA Media delivers more than 120 million clicks to advertisers each month and helps maximize revenue for the thousands of third-party Web publishers that display its PPC ads. MIVA Media is owned by MIVA, Inc.
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