Millenial Media Unveils Smartphone-Specific Ad Units
ADOTAS – Mobile advertising network Millenial Media is unmasking new ad units specifically designed for smartphones – including the ubiquitous iPhone and BlackBerry and Google’s soon-to-be-released Android.
The units leverage advanced devices and high-speed networks. Newly launched ad units include JavaScript creatives on iPhone, vector-graphic creatives on BlackBerry and Flash-based creatives on Windows Mobile devices, as well as additions to the company’s suite of post-click solutions.
Millenial created the new units to dive into what it sees as a booming market, citing projections that predict smartphones sales will climb 50% this year alone. These devices represent the fastest-growing segment of the more than 3 billion monthly impressions that comprise Millennial Media’s mobile advertising networks, the company said. Millennial Media’s advanced-device network, which includes a subset of over 120 million monthly iPhone impressions, provides advertisers with access to the largest possible audience of iPhone and advanced device consumers. Millennial Media’s networks in total reach over 50% of the U.S. mobile Web audience.
“Mobile users from ‘tweens to busy moms to tech-savvy men have discovered the value of staying connected to the Web while mobile, and advanced devices such as the BlackBerry, iPhone and Windows Mobile handsets are delivering this growth,” said Paul Palmieri, president and CEO of Millennial Media. “As a result, smart publishers are leveraging smart phones to win new audiences, and are using mobile advertising to create new revenue streams. Advanced devices have become mainstream.”
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