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Intrepid Investments Acquires Q Interactive

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Sep 9, 2008 

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Kathleen  |

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Intrepid Investments Acquires Q Interactive

ADOTAS – Tech-focused merchant bank Intrepid Investments, LLC has snapped up digital marketing provider Q Interactive in a bid to boost its growing portfolio of data-driven interactive shops. Intrepid bought Q Interactive from Landmark Communications. Financial details were not disclosed.

Q Interactive operates the Internet’s largest post registration-based lead gen network. It provides targeted lead generation, email and display solutions and it boasts more than 1,000 brand advertisers as clients. Q Interactive will continue to function as an independent subsidiary under Intrepid Investments.

“Q Interactive is a market leader with an outstanding reputation for best practices in data-driven interactive marketing,” said Dale Baker, president of Intrepid Investments. “Q’s unique proprietary targeting, established relationships with leading advertisers and publishers and commitment to sound business practices, positions them at the forefront of a burgeoning market which we believe has significant growth potential.”

“We are very pleased to have been purchased by an investment firm like Intrepid Investments that is focused and committed to the interactive space,” said Matt Wise, president & CEO of Q Interactive. “They come with a keen understanding of our sector garnered from direct experience with their existing portfolio of businesses. It is that market knowledge and their commitment to being on the cutting edge of interactive marketing that will provide support to accelerate Q’s future growth and leadership.”

Intrepid is a merchant bank focused on investing in technology companies and other companies that use the Internet as an integral part of their revenue generation strategy. Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience.

Tags: Acquisition, display-advertising, email-marketing, finance, intrepid-investments, landmark-communications, lead-generation, Merger and q-interactive

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