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Hulu To Air Premieres Before TV

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Sep 2, 2008 

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Kathleen  |

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Hulu To Air Premieres Before TV

ADOTAS – Score for online video! Hulu will be airing some season premieres before they land on television. Its fall premiere lineup includes Prison Break, Bones, House, Heroes, The Office and 30 Rock and newbies Knight Rider, Lipstick Jungle, Chuck and Life. The latter four premieres will launch online one week before they air on TV.

The Fox and NBC networks seem to be tearing a page from cable’s playbook, which released the pilot of Flight of the Concords on MySpace, iFilm and iTunes before it aired on HBO. And NBCU premiered season four of the wildly popular Battlestar Galactica on SciFi.com 10 years before it hit the air.

Tags: fox, HBO, hulu, ifilm, iTunes, MySpace, NBC, network-television and online-video-advertising

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