ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, Pepsi, Pizza Hut, and Novartis, in addition to advertising agencies such as Mindshare, MEC Global and Avenue A | Razorfish.
Global interactive marketing agency Nurun today announced that Laura Spaugh has joined the agency’s Atlanta office as its director of client services. Spaugh, formerly of Avenue A | Razorfish, will manage internal client teams and provide strategic counsel and guidance to Nurun’s Atlanta- and Southeastern-based clients. She joins the agency’s existing management team in Atlanta, led by Bill Lawrence, which includes directors in search, campaign management, creative, and media buying/planning.
Digital marketing research firm InsightExpress has announced the appointment of Keith as director, Cross Media Research, effective immediately. Camoosa joined InsightExpress from Yahoo!, where he helped to oversee the ad-effectiveness research program. In this role he was responsible for campaign measurement and optimization for key accounts focusing on attitudinal and sales impacts. He also led internal data mining initiatives on the effects of message type, frequency and unique reach in driving offline sales volume in the CPG category.