eXelate Launches Ramped Up Targeting Exchange
ADOTAS – Behavioral targeting data exchange eXelate is launching a targeting exchange interface dubbed “teXi” specifically for publishers that want to review revenue generation, transaction volume and channel performance. eXelate said it is responding to an industry demand for transparent metrics in real time.
“We’re providing publishers on eXelate’s Behavioral Targeting Data eXchange with the first and only dashboard to monitor performance and revenue in real-time,” Mark Zagorski, chief revenue officer at eXelate, told ADOTAS. “Beyond the new interface, only the eXelate eXchange offers access to behavioral targeting data on 80 million monthly unique visitors while working with seven of the top-30 Ad Networks.”
eXelate’s exchange was created to connect publisher providers with ad networks.
In addition to offering publishers real-time tracking, the newly minted teXi enables publishers to track performance across specific channels, track the advertisers that want to target their audience and monitor their audience composition. According the company, it’s the first Web-based behavioral data monitoring tool available free to online data sellers.
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