Display’s Demise Has Been Greatly Exaggerated
ADOTAS – At least that’s what Microsoft hopes. According to recent data from Nielsen, display ads are down 6% year-over-year, but other technology and Web-measurement companies are trying to bring display back, according to a report in The Wall Street Journal.
Microsoft is leading the charge – though the company clearly has a horse in the race, with its paltry performance in the search advertising department. But it’s not alone: fellow search-laggers Yahoo and AOL are also dumping billions into fresh new display ad technology, according to the Journal.
Another impetus behind the shift toward display is new research from comScore, the Atlas Institute and Omniture that measure how consumers engage with ads, in an attempt to take the much-ballyhooed click out of the equation. The research finds that at this point in the Web’s evolution, when consumers begin to search for a product or service, they’ve already decided they’re going to go ahead an buy it – and display ads often prove to be the tipping point in what product or service they decide to buy, the Journal reports.
One report from Atlas found that consumers who were exposed to both search and display Alltel phone ads were 56% more likely to buy an Alltel product than consumers who were only exposed to search ads.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- ATT Senior Product Marketing Manager- Atlanta, GA
- Lead Online Marketing Manager eCommerce
- ATT Senior Marketing Manager, Healthcare, Bedminis
- Communications Fellow
- Sr Director, Marketing Services
Recent Comments
- Abby: Hi, It's great and useful stuff for affiliate marketing here, thanks for sharing. I also
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
