Comcast, Mixpo Make Video Ads Accessible for Smaller Shops
ADOTAS – Online video advertising company Mixpo and Comcast Cable’s advertising sales arm Comcast Spotlight have teamed up to enable Comcast clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform.
Local advertisers will be able to place standard display ads on Comcast.net (the portal for more than 14 million Internet subscribers) or Comcast’s automotive portal Vehix.com.
According to the Kelsey Group’s Local Video Forecast, online video ad revenues will increase to $1.5 billion by the end of 2012 — representing 11.6% of advertisers’ online budgets.
Mixpo’s platform consists of five components:
• The VideoAd, a dynamic video advertising player that will play in 300×250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability.
• The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options;
• Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
• The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewers’ geographic locations, and referring sites;
• Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo and Blinkx.
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