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AT&T Mobile Puts Yahoo Search Front and Center

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Sep 8, 2008 

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Kathleen  |

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AT&T Mobile Puts Yahoo Search Front and Center

ADOTAS – AT&T will now feature Yahoo search services as its default on its cell phones. With roughly 70 million customers, AT&T is giving the struggling Yahoo a much-needed leg up. Yahoo will also churn out the advertising that appears alongside search results.

AT&T will offer a hand-picked set of Yahoo’s oneSearch mobile Web services, such as news, financial info, weather and Flickr photos.

Google is in talks with Verizon to become its default search provider.

AT&T is the first U.S. carrier to pen such a deal with Yahoo, but the Internet pioneer does have 60 partnerships with mobile carriers overseas.

Tags: at&t, Google, interactive-advertising, Mobile-Advertising, Mobile-Marketing, onesearch-mobile-Web, Verizon and Yahoo

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