AT&T Mobile Puts Yahoo Search Front and Center
ADOTAS – AT&T will now feature Yahoo search services as its default on its cell phones. With roughly 70 million customers, AT&T is giving the struggling Yahoo a much-needed leg up. Yahoo will also churn out the advertising that appears alongside search results.
AT&T will offer a hand-picked set of Yahoo’s oneSearch mobile Web services, such as news, financial info, weather and Flickr photos.
Google is in talks with Verizon to become its default search provider.
AT&T is the first U.S. carrier to pen such a deal with Yahoo, but the Internet pioneer does have 60 partnerships with mobile carriers overseas.
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