AOL Makes One Last(?) Stab at Relevancy


aol.jpgADOTAS – has completely redesigned its homepage, making available third-party email services (Gmail, Hotmail and Yahoo Mail), integration with social sites, an RSS reader and personalized bookmark. This is a first: no other major players online give users access to competitors.

The under-performing AOL is clearly looking to shake things up – and it needs to, desperately – to attract younger, tech-savvy users. But AOL’s other attempts to get hip to the new millennium have failed (see: new vertical sites for women, parents, and pop culture fanatics; video players; new ad formats).

So far this year, unique visitors are down by 12.7%, Compete reports.


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