AOL: Ad Woes, Layoffs Continue
ADOTAS – AOL just can’t seem to catch a break. The latest: missed targets and a round of layoffs.
While AOL’s ad network, Platform-A, is performing reasonably well, it likely won’t hit its revenue targets, according to reports. Time Warner CFO John Martin is also concerned about the immediate future of advertising, noting recently canceled ad deals and a softening in certain verticals, particularly auto, finance and travel.
AOL also reportedly laid of five to 10 employees in its shared services group.
Time Warner has been trying to get the faltering AOL off its hands for some time, but has yet to find any takers.
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Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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