• Comment
• Print Article
• Email
• Permalink

AOL: Ad Woes, Layoffs Continue

Written on

Sep 11, 2008 

Author

Kathleen  |

Share

AOL: Ad Woes, Layoffs Continue

ADOTAS – AOL just can’t seem to catch a break. The latest: missed targets and a round of layoffs.

While AOL’s ad network, Platform-A, is performing reasonably well, it likely won’t hit its revenue targets, according to reports. Time Warner CFO John Martin is also concerned about the immediate future of advertising, noting recently canceled ad deals and a softening in certain verticals, particularly auto, finance and travel.

AOL also reportedly laid of five to 10 employees in its shared services group.

Time Warner has been trying to get the faltering AOL off its hands for some time, but has yet to find any takers.

Tags: AOL, finance, internet-advertising-news, internet-marketing-advertising, platform-a and Time-Warner

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile
• Sponsormob Leads the Way Into RTB for Mobile
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
• Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
• This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
• Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

News Archive

Features

• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012
• Video: “Build an SEO Foundation” Excerpt February 8th 2012
• Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
• How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• Andrew Boer: You have defined the problem clearly. To me the solution is pretty clear...you route
• John Pike: The main problem facing independent publishers is Google, which is lowering the page rankings of
• Grovo How To Do SEO Video Series – ReadWriteWeb | SEO Facts: [...] has built sites for some major retailers and teaches SEO at New York University,
• Video: “Build an SEO Foundation” Excerpt – ADOTAS | Best Electronics Reviews: [...] Video: “Build an SEO Foundation” Excerpt – ADOTAS « Santorum Delivers