AdBrite Launches Rich Media Campaign for “Fringe”
ADOTAS – AdBrite has partnered with PointRoll, EyeWonder and EyeBlaster to enable rich media on its advertising network – which reaches 80 million U.S. consumers a month. The company also announced that Fox Broadcasting selected AdBrite to promote the premier episode of much-ballyhooed new TV sci-fi drama “Fringe.”
“Advertising with AdBrite’s network was a key part of our FRINGE fall season premiere campaign,” said Laurel Bernard, SVP of marketing, Fox Broadcasting Company. “Combining unique rich media experiences with advanced targeting, a broad range of distribution, and full transparency made AdBrite a great media partner for our launch.”
AdBrite is currently offering this new ad format on an invitation-only basis to select clients.
AdBrite’s network includes 70,000 websites, including 8 of the 20 largest comScore U.S. media properties. With banner ads, text ads and rich media, as well as formats like BritePic and Full Page Ad, AdBrite has aimed to create a simple and more effective advertising marketplace for advertisers and publishers of all sizes.
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