“90210,” Myxer Launches Web-to-Mobile Campaign
ADOTAS – Denanana, denanana … tch tch tch! The new iteration of the notorious zip code show is going to invade mobile content site Myxer’s home page for the next three days.
Called the “Red Carpet,” the mobile marketing program was designed to give entertainment studios and marketing agencies a leg up on product launches.
The Red Carpet program offers advertisers custom mobile content downloads, exposure to Myxer’s online community of 12 million users (primarily 15 to 28 year olds) and a set of customized widgets that enable viral distribution of their mobile content on any Web site or social media property.
“To promote The CW’s new Fall season, our top priority is to reach our media savvy young adult viewers on every platform available in a way that is impactful and relevant to them,” said Rick Haskins, executive vice president, marketing, the CW. “Myxer’s integrated Web-to-mobile solution allows us to easily get our marketing messages in front of their more than 12 million users as well as drive visitors to cwtv.com.”
In recent months, Myxer has worked with dozens of advertisers to incorporate elements of their Web-to-mobile platform into their overall campaigns, including McDonalds, NBC, Universal Pictures, U.S.
Army, Warner Home Entertainment and blues musician prodigy Joe Bonamassa (Billboard’s #1 Blues artist).
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