Zillow Launches Geo-Targeted Ads
ADOTAS – Real estate search engine Zillow.com is launching Showcase Ads, a self-service platform of geo-targeted ads for local advertisers and real estate agents.
The product allows clients to purchase 25%, 50%, 75% or 100% of the available ad views on searches for homes within a given zip code. Showcase Ads are an expansion of Zillow’s first local advertising product, EZ Ads, a platform that more than 13,000 local advertisers nationwide have used since the product launched in April 2007.
“Zillow is committed to offering local professionals affordable and easy-to-use tools to get in front of our large audience of consumers interested in real estate and buying and selling homes,” said Greg Schwartz, vice president of ad sales at Zillow.com. “We strongly believe that the more targeted an ad can be, both at a national and local level, the more useful the consumer will find it and the more successful the advertiser will be.”
Launched in early 2006 with Zestimate values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue.
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