Zillow Launches Geo-Targeted Ads
ADOTAS – Real estate search engine Zillow.com is launching Showcase Ads, a self-service platform of geo-targeted ads for local advertisers and real estate agents.
The product allows clients to purchase 25%, 50%, 75% or 100% of the available ad views on searches for homes within a given zip code. Showcase Ads are an expansion of Zillow’s first local advertising product, EZ Ads, a platform that more than 13,000 local advertisers nationwide have used since the product launched in April 2007.
“Zillow is committed to offering local professionals affordable and easy-to-use tools to get in front of our large audience of consumers interested in real estate and buying and selling homes,” said Greg Schwartz, vice president of ad sales at Zillow.com. “We strongly believe that the more targeted an ad can be, both at a national and local level, the more useful the consumer will find it and the more successful the advertiser will be.”
Launched in early 2006 with Zestimate values and data on millions of U.S. homes, Zillow has since opened the site to community input, data and dialogue.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Classifieds
Recent Comments
- Edward: Ivan, I appreciate your post. I think we do a good job, especially in our
- Ivan: I'm getting tired of all these negative articles. Why not focus on how to make
- Sid Blair: I was laid off several months ago from my agency and while I haven't found
- Hudey: This article doesn't mention our technology, but it's as if this article was written about

