ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though).
MediaPost was the first to report on the suit, which was filed in federal court in Los Angeles. In the past, ValueClick has sued Blue Lithium and Revenue Science on the same grounds. Both cases have been resolved.
In its suit against Tacoda, ValueClick alleges that it informed Tacoda of the infringement last year.