TV Ads To Ape Online Ad Model
ADOTAS – The TV ad world is ripping a page out of online advertising’s playbook. In the next several years, viewers can look forward to the kind of behavioral targeting and user control that Web surfers currently enjoy (or suffer through, depending on whom you’re speaking with).
Forrester Research projected TV’s evolution in a recent report, saying that most programs will target consumers the same way online advertisers do – through location, psychographics and more.
“TV advertising has been suffering from media fragmentation and ad skipping,” Forrester writers. Under increasing pressure from advertisers, networks have teamed up with MSOs and telco services “to build a modern ad-supported television delivery system called Personal TV. It will serve non-skippable, interactive targeted ads to the set-top box (STB) and insert them at runtime in both linear and video on demand (VOD) programs. Advertisers will use the system to send interactive ads just to their target consumers or to address a mass audience by inserting an ad at the same time in many different programs at a certain time of day. The benefit for viewers is a free VOD system.”
Google and Microsoft – probably seeing this coming – have started trying to reach out to the TV sphere by penning ad deals with Echostar Dish Network and Navic Networks, respectively.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Study Proves Effectiveness of Online Political Campaigning September 8th 2010 Centro, a technology and media services company, in partnership [...] more »
- Boomers Strike Again September 8th 2010 A new report from Pew Internet & American Life Project [...] more »
- ADTECH and AOL Advertising Launch Expanded Online Video Solution September 8th 2010 ADTECH, AOL Advertising’s global ad serving platform, announced today the [...] more »
- Dex Online and SuperMedia Combine Forces September 8th 2010 SuperMedia and Dex One Corporation announced a cross-distribution agreement that [...] more »
- Online Fashion Retailer Goes Hollywood September 8th 2010 Bluefly, Inc. an online retailer of designer fashion and accessories, [...] more »
- Vanity Fair Crowns Zuck Silicon Caesar September 7th 2010 ADOTAS – Hail Caesar and his Silicon Valley kingdom. Vanity [...] more »
- Video Site TopTVBytes Accused of Fraud September 7th 2010 ADOTAS – Video advertising is a fast-growing field, so of [...] more »
Features
- Behavioral Targeting Is Just Like Selling Cars September 8th 2010
- Critical Websites as Public Utilities, Part 2 September 7th 2010
- Critical Websites as Public Utilities, Part 1 September 3rd 2010
- Your Ad Where? September 2nd 2010
- Mobile Is Still About Reach September 1st 2010
Spotlight
Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...
Reader Favorites
Classifieds
- Digital Strategist
- Marketing Positions Available At Snackable Media!
- Marketing Positions Available At Snackable Media!
- Interactive Media - Assistant Manager
- SEM Manager
Recent Comments
- Sean L: Wow, only a true master in this field could write such a nuanced article.
- Brandt Dainow: @Mike - you sbhouldn't pick on the grammatical errors of others unless you are perfect.
- Samir: Great article, Gavin. It's definitely important for consumers to know that there is no
- Wesley: How do you spell 'anal retentive'?
