ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and more.
This report describes a solution to the problem encountered by video content originators when their material is embedded within a web page that carries companion advertisements (e.g. banner, skyscraper ads) and where the content originator wants a share of the ad revenue earned by the publisher for serving those ads.
The technological solution described also includes the situation where the publisher site that carries the embedded video is being monetized using in-video ads, which could be of any format (e.g. pre-roll, mid-roll, post-roll or any type of overlay ad).