ScanScout, PointRoll Unveil New Video Ad Tools
ADOTAS – ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.’s rich media advertising arm, to roll out a “total video ad solution for brands.”
The partnership aims to expand marketers’ distribution channels for highly targeted in-video ad units with in-stream creative innovations and an open platform approach. New creative units will involve a gaggle of new features including geo-targeting, RSS feeds and dynamic data. In-stream videos are on the rise: according the Forrester, they grew 100% last year, with 85 billion impressions.
“ScanScout’s advanced video ad platform features made this partnership a natural fit for us,” said Jason Tafler, CEO of PointRoll. “We’re excited to team with ScanScout to provide global brands with a seamless solution that maximizes their opportunities for video.”
PointRoll serves more than 70 billion rich media impressions each year; two-thirds of the Fortune 500 are clients. ScanScout serves hundreds of millions of ad impressions each month.
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