Rumors of Steve Jobs’ Demise Greatly Exaggerated
ADOTAS – He’s not dead after all! Bloomberg News decided to update the Apple chief’s obituary yesterday (probably due to rumors of his ill-health) and accidentally published it – all 17 pages of it. Whoops! It hit the wire, disappeared and then a retraction was sent out.
Gawker has the whole sordid story (and the full obit) here.
The retraction:
Story Referencing Apple Was Sent in Error by Bloomberg News
Aug. 27 (Bloomberg) — An incomplete story referencing Apple
Inc. was inadvertently published by Bloomberg News at 4:27 p.m.
New York time today. The item was never meant for publication and
has been retracted.
The obit begins:
“Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX.”
An embarrassing snafu, but news outlets always prepare obits of high-profile people well in advance of their eventual demise.
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