ADOTAS – Email deliverability service Return Path has picked up competitor Habeas. Financial terms were not disclosed. Habeas has reportedly been preparing for a sale and it recently brought William Blair on board to help dot the i’s and cross the t’s on any potential deal.
“Email is by far the most relied upon channel for business communications, and today’s news will help ensure the vitality of email for many years to come,” said Matt Blumberg, chairman and CEO of Return Path. “Return Path pioneered email deliverability five years ago, just as Habeas pioneered the third-party whitelist. Now we can combine our complementary approaches to ensure trusted email delivery regardless of fraud, spam and virus challenges. Together, this accelerates our mission to keep the email ecosystem healthy and vibrant by enabling legitimate senders to get their messages to their consumers while enabling receivers to make better, faster and more accurate spam filtering decisions.”
According to a May 2008 study by research firm Ipsos, more than 67% of consumers prefer email over other online vehicles and 65% believe this will continue to be the case in five years.
Return Path will expand its presence in Silicon Valley by keeping Habeas’ Mountain View office, as well as most of its staff. Return Path is headquartered in New York City and has offices in Superior, Colorado, Paris, London, and Berlin.