ADOTAS — Quattro Wireless, a mobile ad network, has partnered with GreyStripe, a mobile in-game advertising firm, to provide online gaming and in-game ads across select publisher sites developed and hosted by Quattro Wireless. CollegeHumor.com is the first of Quattro’s Network to use Greystripe’s mobile gaming option on their site and create a new ad inventory opportunity through it.
Yazid Aksas, Director of Marketing at GreyStripe stated “With over 1 million users monthly, Quattro Wireless recognized a good opportunity to tap into mobile gaming growth and match our content with a key brand and an applicable mobile site. Now, loyal gamers are able to access our site via the mobile web in real time.”
“We are pleased to offer our customers like CollegeHumor additional functionality like mobile gaming to enhance the consumer experience. The growth in mobile gaming popularity is impressive and we feel this will make the site even more popular with its readers,” said Lars Albright, vice president of Business Development at Quattro Wireless.