Pangea Media And MTV Quiz You
ADOTAS - Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information about the date, time and channel of the premiere.
The quiz actively engages users with the brand and the movie by literally associating them with the movie’s characters. In addition, results to the quiz can be posted on a user’s MySpace, Facebook or other social networking page. Pangea Media President Seth Lieberman told Adotas that the company is expanding into the vertical quiz market with hopes of having 50 new quiz sites by the end of the year. The company currently has 25 employees with aspirations to add 25 more within the next 10-12 months. There are currently 16 positions open at Pangea. Also, Lieberman noted a significant move for the firm in the acquisition of an undisclosed entertainment company. Lieberman said more detail should come out by the end of the month when the acquisition is expected to be tied up.
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