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Online Real-Estate Market Increases 15-Fold

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Aug 13, 2008 

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Kathleen  |

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Online Real-Estate Market Increases 15-Fold

ADOTAS – Home buyers are turning to the Internet to find the homes they eventually bought, according to a study from ForSaleByOwner.com.

From 1997-2007, the real estate marketplace has seen a 15-fold increase in buyers who found the home they purchased on the Internet. During the same period, there has been a 32% drop in buyers who found the home they purchased because a real estate agent told them about the property.

“With millions of online real estate searches done monthly, it’s no surprise that the Internet is so effective at helping people find their ideal home, condo or vacation property,” said Greg Healy, VP of operations. “This data, which comes from the National Association of Realtors, provides more evidence that real estate consumers are very successful in finding homes on their own.”

Tags: behavioral-targeting, forsalebyowner.com, internet-marketing-advertising and vertical-advertising

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