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Online’s Share of Olympic Ad Spend: $100M

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August 5th 2008

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by Kathleen  |

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ADOTAS – Marketers are going to shell out roughly $1.5 billion on Olympics-related advertising. $100 million of that will go toward online advertising, Doug Anmuth, an internet analyst for Lehman Brothers, said during a conference call with reporters.

NBC and its marketing partner will scoop up the most revenue from the online ad pie. Anmuth also predicts that Yahoo and AOL will get some serious play. Google, for once, comes in last. The Internet giant will likely get the most benefit from searches and Olympics-related YouTube activity.

Tags: AOL, finance, Google, interactive advertising, internet marketing advertising, microsoft, NBC, olympics, Yahoo and youtube

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