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Steve Siegel is currently the vice president of brand solutions at HipCricket, a pioneering mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects. Over his career, Siegel has developed successful mobile marketing programs for operators, media companies, marketers and agencies, including Dunkin Donuts, The History Channel, McDonalds, Snapple, Verizon Wireless, Viacom, Mediacom and Ogilvy. In each instance he played an integral role in helping to drive significant gains in new market revenue.

Before joining HipCricket, Siegel served as the vice president of mobile marketing & solutions at Enpocket (now Nokia Ad Solutions). Prior to this engagement he held senior sales and management positions at Responsys (an email service provider), Engage Media, and Mediacom/Beyond Interactive. Siegel began his advertising career at Backer Spielvogel Bates (now Zenithmedia) managing television/radio media and promotions for clients such as Miller Brewing Co, Wendys, and Hyundai Motors.

Siegel holds a BA from University of Michigan- Ann Arbor and currently lives in New Jersey with his wife and three sons.

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Mobile Drive To Web

Written on
Aug 11, 2008 
Author
Steven Siegel  |
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Mobile Drive To Web

Not only does mobile give you insights into which mediums may be delivering the best return, but it can delve into more detail in other areas. Take time of day for instance. If a radio campaign includes a text in call to action and the station finds that it is getting more traction in the morning drive, then they know to place greater emphasis on this area. Perhaps another marketer has three billboard ads scatted around the city. This information will give insights into how each is performing and whether some can be removed from the campaign altogether. Mobile can also help to gather information around age, gender and zip code, all of which are invaluable to a marketer. Seems simple but just think about what this can do to make your marketing budget that much more efficient!

While the buzz around mobile marketing continues to mount, the story that many marketers need think about is measurement. Mobile is the key, it is the connective tissue that creates continuity between all the mediums and as a result really holds the key to marketing success in a multichannel world. Next time you look at your marketing programs ask yourself, how valuable would it be if I could find how each is performing versus the other then begin your search for the perfect mobile partner. After all not companies are capable of and have experience in delivering these insights. Look for a mobile partner that matches an established track record of delivering proven mobile campaigns with an easy-to-use solution that not only lets you move quickly but gives you the one-click, instant access to information that you require.

Once you have identified the right partner you will quickly discover that mobile is the answer.





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