Mobile Company: Mobile Web Usage Gaining Traction
ADOTAS – A mobile Web technology shop, Bango, has released a new study that claims that mobile Web usage is on the upsurge in the U.S. and will soon surpass usage in the U.K., where surfing on mobiles has been popular for some time.
According to Bango data, the top five countries accessing the mobile Web via Bango in July 2008 are the U.K. at 19.35%, the U.S. at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%. (The ranking is produced by measuring the number of user visits to mobile Web sites from each country.)
“The U.S.A. share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited internet access,” said Adam Kerr, VP of Bango North America at Bango. “We fully expect the U.S. will overtake the U.K. in this ranking as early as this month.”
But ulterior motives aside, it does seem that Bango is onto something. According to Forrester Research, the number of inquiries it receives from businesses and service providers wanting to talk about the mobile Web jumped 40% last year.
Bango created the world’s first global exchange for the mobile Web. By providing a common integration point for brands, businesses and individuals, Bango aims to remove the complexities that make the mobile Web difficult to exploit.
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