Maxim, Blender Want Steak
ADOTAS – Maxim and Blender are gobbling up Steak. The search marketing agency has been appointed by Alpha Media Group to manage their search marketing campaigns. Mark Schwartz, who recently joined Steak as VP of business development, landed the deal Steak said.
“As an agency, Steak takes a different approach,” Schwartz said. “Steak’s process of using search to inform the full spectrum of marketers’ communication strategy means that we can truly push the boundaries of how marketers use digital to connect with their audience. Maxim and Blender are exactly the type of brands Steak loves working with – innovative, informative and engaging.”
Steak opened offices in the U.S. in March with an aim of bringing its search-inspired communications approach to the American market. Launched in the U.K. in 2005, Steak grew its global billings to approximately $50 million in 2007 through client wins that include Virgin Holidays, Time Out and the BBC’s Top Gear. Steak’s aim is to use the marketing intelligence of search data – namely what and how people are searching for brands, products and services – to inspire all of a brand’s marketing and communications activity, both online and offline and from media to design.
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