Maxim, Blender Want Steak
ADOTAS – Maxim and Blender are gobbling up Steak. The search marketing agency has been appointed by Alpha Media Group to manage their search marketing campaigns. Mark Schwartz, who recently joined Steak as VP of business development, landed the deal Steak said.
“As an agency, Steak takes a different approach,” Schwartz said. “Steak’s process of using search to inform the full spectrum of marketers’ communication strategy means that we can truly push the boundaries of how marketers use digital to connect with their audience. Maxim and Blender are exactly the type of brands Steak loves working with - innovative, informative and engaging.”
Steak opened offices in the U.S. in March with an aim of bringing its search-inspired communications approach to the American market. Launched in the U.K. in 2005, Steak grew its global billings to approximately $50 million in 2007 through client wins that include Virgin Holidays, Time Out and the BBC’s Top Gear. Steak’s aim is to use the marketing intelligence of search data – namely what and how people are searching for brands, products and services – to inspire all of a brand’s marketing and communications activity, both online and offline and from media to design.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- With Ads, Pretty Is as Pretty Does November 21st 2008
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Latest News
- Goodmail Reels in $20M November 21st 2008
- Yahoo Sells Off Shopping Site at Discount November 21st 2008
- Paper-Loving Paramount Goes Digi November 21st 2008
- Google Personalizes Search Results November 21st 2008
- Verizon Staff Hacked Into Old Obama Account November 21st 2008
- IAB: Q3 Raked in $5.9B November 21st 2008
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
