The “No Black Box” campaign – which includes print and online advertising, lead gen and more – was designed to show how search marketing, while becoming a strategic imperative for many, lacks the technological infrastructure that encourages advertisers who want to manage and grow their ad spend.
“Large search marketing programs have become increasingly complex, with typical programs encompassing hundreds of thousands of keywords across hundreds of concurrent campaigns, but many companies and agencies are still struggling to manage these programs with linked spreadsheets, low-functionality ad center applications or a patchwork of point solutions. We refer to these as ‘black box’ solutions because they provide marketers and agencies with very little visibility or control over their programs,” said Marc Barach, chief marketing officer of Marin Software. “Marin’s ‘No Black Box’ campaign aims to expose the limitations of yesterday’s search marketing technology and introduce a new approach to managing search programs that addresses the needs of professional search marketers.”
Marin Software said it offers the industry’s first enterprise-class paid search management application, helping advertisers and agencies manage their SEM programs to save time and improve financial performance. A complete software-as-a-service solution for paid search management, Marin Search Marketer includes cross-publisher campaign management, automatic keyword generation and submission, flexible revenue tracking and bid optimization, and business-level analytics.
Marin Software’s clients include Microsoft’s Avenue A | Razorfish, Zappos.com and ZipRealty.