Intel and Yahoo Merge TV, Internet
ADOTAS – Intel and Yahoo are hacking away at the increasingly anodyne divide between TV and the Internet. The companies are unveiling the Widget Channel, a TV app framework optimized for TV and related consumer electronic devices that use the Intel Architecture.
Consumers will be able to use Internet apps designed for TV while watching TV. The Widget Channel will be powered by the Yahoo Widget Engine. Developers will be able to use Javascript, XML, HTML and Adobe Flash to write TV apps for the platform extending the power and compatibility of PC application developer programs to TV and related CE devices. In addition to supporting the Yahoo Widget Engine, Yahoo will also provide consumers Yahoo-branded, personalized TV Widgets that are customized based on its category-leading Internet services.
“TV will fundamentally change how we talk about, imagine and experience the Internet,” said Eric Kim, Intel senior vice president and general manager of the company’s Digital Home Group. “No longer just a passive experience unless the viewer wants it that way, Intel and Yahoo are proposing a way where the TV and Internet are as interactive, and seamless, as possible. Our close work has produced an exciting application framework upon which the industry can collaborate, innovate and differentiate. This effort is one of what we believe will be many exciting new ways to bring the Internet to the TV, and it really shows the potential of what consumers can look forward to.”
The companies planning on developing TV widgets include Blockbuster, CBS Interactive, Comcast, Disney-ABC, eBay, Joost, Showtime and Twitter.
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