ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this venture.
Univision Movil will oversee the programs created through this partnership to ensure synergy across its multiple platforms.
“The number of Hispanics responding to text message advertisements has increased by +20 percent in the past year,” said Christopher Brunner, vice president, Mobile Content & Services for Univision Móvil.”
“Univision’s audience is among the most loyal and mobile marketing is an ideal way to build even stronger relationships,” said Ivan Braiker, Chief Executive Officer of HipCricket. “This partnership takes our reach into the Hispanic marketplace to a whole new level and provides an increasingly attractive platform for brands that are looking to engage the Hispanic consumer.”
Gary Stone, president and COO, Univision Radio said “We see text messaging as an opportunity to take this connection to the next level by engaging directly with our listeners and delivering stronger value to our advertising partners.”