ADOTAS – GumGum, an analytics and monetization platform for online content, has closed its first series of financing. First Round Capital and Crosscut Ventures will co-lead the round. Howard Morgan and Brian Garrett join the company’s board of directors. Financial details weren’t released.
The Series A funding will enable the company to build out Version 2 of its licensing product. No longer utilizing Flash technology, the new version is an enormous leap forward, providing full flexibility with content, improved monetization and no required changes in existing workflow between publishers and content providers
GumGum said it has experienced explosive growth with its new offering. Despite being in private beta for the last 60 days, GumGum is currently tracking over 300 million license views per month.
Previously, GumGum raised $225,000 in angel funding.