Google Launches Search Insight Tool for Advertisers
ADOTAS – Google has launched a new metric for interactive advertisers who want to get a better handle on users’ search behavior. The newly minted “Insights for Search” has been designed so users can track keywords in verticals, geographic locations and different time periods.
Check out Google’s announcement on its blog here.
Insights for Search is essentially a jazzier version of its recently upgraded Trends site – but the bells and whistles (allowing users to better drill through search volume patterns) — will definitely throw hungry advertisers meat they didn’t have access to before.
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