Centro Picks Up Real Cities
ADOTAS – Local online advertising buying shop Centro has made a purchase of its own: Real Cities, a local newspaper online rep firm. The acquisition isseen as an attempt to pad out Centro’s local offerings, a sector that is experiencing impressive growth rates.
Real Cities was previously owned by The McClatchy company – terms of the deal weren’t disclosed.
Real Cities has a network of 1,800 local affiliate sites that get about 44 million monthly uniques. The deal will also give Centro access to Real Cities’ ties with 225 advertisers, which is projected to add between 15% to 20% to Centro’s bottom line.
The company should bolster Centro’s position as a medium between media agencies and newspapers.
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