Boomers Are Slutty Shoppers
ADOTAS – It seems Boomers tend to be faster and looser with their cash than the under-40 set. According to a TV Land study run by OTX, consumers aged 40 to 59 have three spending traits: they’re “promiscuous purchasers, free agent shoppers and savvy switchers.”
“While we have always known that it’s a mistake to underestimate the power of people in their 40s and 50s, ‘Generation BUY’ once again shows us that Boomers are a major source of consumerism in this country,” said Larry W. Jones, president, TV Land. “Knowing that this generation has so many dependants, the means to buy the products that appeal to them and the willingness to try new brands is powerful information to share with our marketing and advertising partners.”
These free-spending shoppers are also generally in charge of household buys – so targeting the demographic is essential. Boomers spend more than three times the amount of money per month on spouses ($514) than adults under 40 ($169). Additionally, they spend nearly twice as much per month on kids ($295 vs. $158) and three times the amount per month on teen children ($494 vs. $136).
They’re also less loyal to brands than other age groups. Twenty-six percent of Boomers said they are not at all brand loyal versus 21% of Gen X and Millennials. In fact, Gen Y are the most likely to say that once they have made a commitment to a brand, they will stick with it, no matter what. The willingness of 40 and 50 year-olds to buy new brands carries over across virtually every product category including electronics, personal care products, restaurants, automobiles and more.
OTX is a global consumer research and consulting firm.
Reader Comments.
Is there little wonder why this country is in the state that it is? I’ve been pontificating about the moral, social, and criminal wrongs of the Baby-Boomers for several years now. They are the single most useless generation ever birthed in this country. Born with silver spoons in their mouths, they cry about every single thing. They everything now, pay later. They want to have sex now – free love they say – and not worry about divorce, being single parents, and increasing promiscuity in the younger generations. They want to buy this and buy that now, pay later. So the financial markets created all sorts of buy now pay later products to finance spending and never save. To the point that our financial markets are in shambles now – because of the legacy of the Boomers. They wanted to spend now and not save – so now they are slowly destroying Social Security as they age – leaving us under 40 and under 30 to know that when our time comes, there will be nothing left. They want to eat their fast-food burgers and shun proper diet and exercise – so now, in their old age, they are suffering from all kinds of maladies – and are crippling our healthcare system by their own diseases – which could have been prevented if they took care of their bodies.
The Baby Boomers are singlehandedly the worst generation of people ever born – spoiled, rotten and irresponsible – and will be the cause of the decline of America, vis a vis racking debt.
- Trackback from 5 Star Affiliate Marketing Forums
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
- Site Producer
Recent Comments
- Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
- Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
- Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
- Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to
