Balihoo Launches Tool To Directly Connect Publishers, Advertisers
ADOTAS — Balihoo announced the launch of Balihoo Publisher Edition, a new Web-based tool designed to increase advertising productivity. Balihoo said it will augment the number of sales publishers make directly to interactive advertisers as well as to help buyers and sellers move past the media fragmentation gap and work with all different kinds of media, including print and online.
Balihoo Publisher Edition uses a publisher branded portal through which they can offer their inventory directly. Publishers can give their potential buyers advanced features to hone in on their particular advertising goals. These self-service features help both improve and increase direct sales efficiency, reach more media buyers and promote incremental sales from existing buyers. It’s also possible to set up segment-specific and cross-medium advertising bundles to improve sales and increase revenues.
Balihoo Publisher Edition builds on the Balihoo Agency Edition. Made available in June of last year, Balihoo Agency Edition allows media buyers to improve the buying process through research and planning tools.
Said Pete Gombert, CEO and founder of Balihoo: “We formed Balihoo and launched Balihoo Agency Edition over a year ago with the goal of bridging the media fragmentation gap between buyers and sellers that has completely disrupted the traditional ad-buying model…With today’s launch of Balihoo Publisher Edition, we’re moving toward closing the gap by providing media sellers with the tools they need to promote and sell the full breadth of their cross-medium advertising vehicle portfolio. Balihoo Publisher Edition provides publishers exactly what they need in these challenging media sales times by increasing revenues, decreasing overall cost-of-sales and providing significantly improved customer service to their media buying customers.”
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