Affiliate Summit: Party Preview

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adtechpartyscene_small.jpgADOTAS EXCLUSIVE — Once every so often, a city holds an event so large and spectacular that the entire world watches in awe … an event where the best in the world at their particular field gather in the spirit of camaraderie and brotherhood. This weekend, we find this event upon us once again. No, I’m not talking about the Games of the XXIX Olympiad in Beijing – I’m referring to another “B-town.” Yes, boys and girls, Affiliate Summit is coming to Boston.

While Lebron James and the USA Basketball Team try to redeem themselves halfway across the world, thousands of affiliates, vendors, and networks will gather in Beantown for three days of education, networking and fun. Early-comers and those who aren’t too hung over from Saturday night’s Buy.at party can enjoy two hours of food, fun, and fellowship Sunday morning on the Christian Affiliate Marketing Association Cruise which will allow participants to see the city from Boston Harbor during a delicious brunch.

The Summit officially begins with its “opening ceremony” – the Affiliate Meet Market. I was thoroughly impressed with my last Meet Market experience at Affiliate Summit West in Las Vegas, with over a thousand people in attendance, teaching, learning, networking, and closing deals. Summit registration is open all of Sunday, along with several sessions. If you’re looking to network on Sunday night, the Glam Interactive Group is holding an unofficial event at Lucky’s Lounge on Congress and A Street. It’s Sinatra Sunday, and the live music starts at 8:30pm.

Monday starts off with Jim Kukral’s opening remarks. After a performance by the Blue Man Group, Cory Booker, Mayor of Newark, NJ, delivers the keynote speech. Then the Affiliate Summit, sponsored by Intela, LinkShare, oneNetworkDirect, and Advertising.com’s buy.at, kicks into high gear, with the exhibition hall opening and two days of educational and entertaining sessions. For those with a craving for crustaceans, or if you’re a “molluskmonger”, you may want to RSVP for the LeadFlash Lobster Bash taking place at the New England Aquarium on Monday evening. I’ll personally buy a drink for anyone who can produce a lobster harmonica for me.

Now, I haven’t been to Boston in about 25 years, so I can’t speak to its history, nightlife, or culture. So I’m employing the help of Ananda Gray of RNNetworks and Danielle Eager of ValidClick to lead the way. Both are natives of Boston… as well as obnoxious Red Sox and Patriots fans (sorry ladies!). Ananda’s favorite place in Boston is Fanueil Hall Marketplace, where you will find many bars and restaurants such as The Purple Shamrock, The Harp, McFaddens, and Cheers. I’m probably going to seek out Cheers Beacon Hill, which I hear is the inspiration of one of my favorite television shows of all time.

For nightclubs, Danielle suggests Suite Night Club in “The Alley” for Saturday night, as well as District Nightclub. For eats, Danielle says that Vox Populi is the place – plus her “super-hottie” girlfriend tends bar there. In the North End, she recommends Ristorante Fiore and Trattoria Il Panino. Finally, for you steak lovers, Danielle pimps out Grill 23 & Bar in the Back Bay area.
For you shoppers out there, Ananda suggests Copley Plaza featuring a Neiman Marcus, Barneys, and Jimmy Choo. Also, stop by Newbury Street where you can spend your hard-earned cash at Chanel and Lacoste Boutique – you can find a lot of day spas and salons as well. If you’d like to broaden your mind instead of empting your wallet, you might want to check out the Museum of Fine Arts and the Museum of Science. Also take a stroll through Boston’s famous Theater District, offering a variety of entertainment options, from musicals to Broadway-bound extravaganzas. Finally, the girls have found a couple more entertainment options – two places called Centerfolds and The Golden Banana. I have a feeling that you may find a good number of your clients and coworkers at these places come late night.

I’d like to thank Ananda and Danielle for their expert opinions on Boston’s many diversions. I look forward to seeing all of you in Boston this weekend … and for those of you attending the Sox-Rangers game on Tuesday, look for me – I’ll be the one in the throwback Yankees jersey in the bleachers.

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