YouTube Goes to Hollywood
ADOTAS – Is YouTube’s frosty relationship with Hollywood about to thaw? Perhaps: YouTube is kicking off its diplomatic push by bringing its game to TiVo beginning today.
TiVo will offer (the roughly 20% of its 3.8 million subscribers with the right equipment) the option of streaming YouTube videos onto their TVs or through broadband-enabled TiVo boxes. This is TiVo’s first foray into streaming online content, though it does have partnerships with online sites that provide content to TiVo.
YouTube also penned a deal with Lions Gate Entertainment Inc. in which YouTube will feature ad-supported film clips on its site. The companies will share the revenue from ads, but the split has not been disclosed. YouTube is also reportedly in talks with other Hollywood studios in an attempt to form similar relationships. (And no, they’re not talking to Viacom).
In other online/TV news, Amazon has launched a beta version of its new film-and-TV store, “Amazon Video on Demand.” It offers 40,000 movies and TV shows for immediate viewing online. Amazon is also partnering with Sony to send the on-demand service to Sony TV sets.
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