ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed.
Over the past three years, Wunderman has bolstered its capabilities and size with strategic acquisitions of digital assets in the largest 20 markets worldwide. Designkitchen will be relatively independent – it will operate under its old brand and retain its agency principal and CEO Sam Landers. He’ll report to Wunderman’s chief in Chicago, Rick Schreuder.
“We can now easily incorporate the Web, mobile platforms and the latest in digital technology into our work for promotions, sponsorship and motorsports clients. Together, Wunderman and Designkitchen will deliver powerfully integrated marketing ideas and superior digital experience, ” Schreuder said.
The two companies have worked together on several campaigns, including Burger King to Butterball.