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WidgetBucks Unveils New Skin Platform

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Jul 30, 2008 

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Kathleen  |

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WidgetBucks Unveils New Skin Platform

ADOTAS EXCLUSIVE — WidgetBucks is on a mission to help publishers and bloggers enhance their ad inventory. The ad widget company has unveiled a new ad widget skin platform designed to provide bloggers and publishers with more flexibility within their ad inventory.

WidgetBucks publishers and bloggers can pick from a catalog of over 100 pre-designed skins to apply to their new or existing WidgetBucks shopping ad widgets. Ranging from iPhone to XM Radio and handbags to holidays, category themes include technology, electronics, entertainment, sports, fashion, video games, “green” and more. All are available in six IAB standard sizes.

In a recent poll of WidgetBucks publishers, electronics/gadgets and tech/computers were the top two most desired skin types (each receiving 15% of the vote), while entertainment and video games ranked third and fourth, respectively.

“We foresee a day when all online advertising will be widget-based,” said Matt Hulett, CEO and chairman of Mpire and WidgetBucks. “Naturally, the more dynamic, relevant and engaging the ads, the more profitable Web publishers and bloggers become, especially within the Long Tail.”

WidgetBucks has also expanded their network in Europe, starting with the U.K. The company said clients in the U.K. are seeing fantastic results: Prior to this, the company only offered CPM earnings outside the U.S. and Canada. Over first two weeks in the U.K., data shows a 2.5X increase in eCPM (combining CPM and CPC earnings) over that time across the board, earning around $.36 eCPM.

The company ranks No. 2 rating among niche ad networks and No. 29 among top ad networks, according to comScore.

WidgetBucks was founded in 2005. Mpire Corporation is WidgetBucks’ parent company. In June, WidgetBucks added $10 million in funding to its bank account, courtesy of Draper Fisher Jurvetson and its original backers. The company said it will use the funds to growing beyond its nearly 1 billion monthly impressions seen by 100 million unique visitors on over 20,000 different blogs and sites.

Tags: CPC, CPM, finance, internet-advertising-news, internet-marketing-advertising, iPhone, Mpire, widgetbucks, widgets and XM-Radio

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